Do you want to improve website SEO?
Then fully read this article to understand how to improve website SEO with Cloudflare.
In this competitive world, when you need to make an online presence with your targeted audience then investing in SEO would be a great choice as it is a reliable solution to rank your website in Google SERP. What’s even exceptional is that you boost your efforts with Cloudflare. Before that, you need to know what Cloudflare is.
What is Cloudflare?
Cloudflare is one of the world’s biggest Content Delivery Networks (CDN). Nevertheless, it does much more than that. Cloudflare additionally offers services such as DDoS (Distributed Denial of Service) mitigation, distributed domain name services, and internet security services.
How Cloudflare works?
The Cloudflare services lie among the visitor and the Cloudflare user’s hosting provider. These services act as a reverse proxy server for websites which means that it acts as a middle man among the server and user and forwards the visitor’s request to web servers. In reverse proxy server each time when a client sends the request he is redirected to a different server. The client doesn’t know how many servers are there, his request goes to the server depending on where he resides.
What are the advantages of Cloudflare?
Cloudflare is easy to install. Additionally, Cloudflare increases security and improves protection against attacks. With a reverse proxy server, your website will never expose the IP address of the origin server. This signifies that hackers cannot attack the server. It simply lets genuine users access your website. Hence not only helps in keeping website speed intact but also protects from DDoS attacks. It also provides SSL certificates.
You might have noticed that security and speed are two of Cloudflare’s biggest advantages. These two factors also contribute to improving website SEO. Now let’s go through the fundamentals of SEO.
What is SEO?
SEO stands for Search Engine Optimization, it is the practice of growing the quantity and quality of traffic to your website via a search engine.
- Quantity of traffic: Increasing the number of target audiences and engaging those audiences to interact with your website.
- Organic Search Results: It refers to the non-paid traffic that lands on your website from the search engine results page.
- Quality of traffic: Generally quality traffic refers to those audiences that are genuinely interested in the services you offer as per your niche.
An SEO-optimized content includes title tags, meta tags, the perfect keywords, internal links. All this essence helps the crawler understand your site structure swiftly.
Google has started considering website speed as a crucial factor in its algorithm to rank pages. Slow-speed websites could negatively affect ranking. Also, you can make your website faster with SSD VPS Hosting.
How can Cloudflare CDN help?
Through a reverse proxy server, Cloudflare will balance the incoming traffic uniformly between the servers so that none of them become overloaded. It also caches your content which results in more agile performance. All of these factors will improve website speed.
Another key aspect is security. Google is planning to make the web safe and secure and suggests that websites move to HTTPS by obtaining an SSL certificate for the website. According to research, it is said that HTTPS not only boosts ranking but also gains an optimal level of security. Meanwhile, you could our article on What is HTTP error?
The CDN helps with these issues in the following ways:
- Firstly, Cloudflare offers its clients SSL certificates
- Secondly, Cloudflare offers reverse proxy that keeps the website server’s IP masked.