Whenever we want to look for an answer to something across the internet, in most cases we end up ‘Googling’ it. The term is familiar for people connected to the internet but what about those who are not aware of it. For such people, I would say that Google is a search engine just like Bing, Yahoo, DuckDuckGO, and others, however, it is one of the widely used search engines at present.
A recent study found that Google’s search engine is the most utilized search engine around the world with 92% search engine market share. Because of this popularity of Google, investing in a Google Ads campaign is an optimal way to grab more sales and improve the ROI (Return On Investment) on your products.
In this blog post, we will discuss what Google Ads is and how to set up your first Google Ads campaign. So let’s get started!
What is Google Ads?
Google Ads, which was earlier known as AdWords is a platform by Google that helps in growing your business by providing paid advertisements that appear in the search engine results while a user searches for a specific keyword. These advertisements are displayed on websites/search engines through the Google AdSense and Google Display Network.
The Ads are shown on SERP (Search Engine Results Page) while a specific keyword matches with an advertisement that is already present in the network database. Moreover, besides the advertisement content, your search results, further display other website links. Those links are also recognized as ‘organic results’.
Below is an instance of a SERP result for the keyword ‘online marketing’ on Google. The green box emphasizes the ads/sponsored results and the blue box showcases the organic results.
Types of Ad Campaigns That You Can Run on Google
There are 5 kinds of Google ad campaigns that you can run on Google, based on your type of business.
- Search campaign – Setting up of this campaign is simple and permits you to run your ads on the highly spread Google search network
- Display campaign – Campaigns that are advertised utilizing the Google Display Network (GDN)
- Shopping campaign – The campaign is specifically for the retailers/e-commerce store owners to help promote their items or products online
- Video campaign – These campaigns enable you to show or display the video ads either on their own or within an already streaming video on the YouTube network and GDN
- App campaign – This campaign helps in promoting your app on Google Play, Google Search, YouTube Network, Discover on Google Search, and GDN
Setting Up Your Google Ads Campaign in 8 Simple Steps
Go to Google Ads website
The initial step for setting up a Google Ads Campaign is to create your Google Ads account.
- Navigate to the Google Ads Website by clicking here
- Click on ‘Get Started’
- You can sign up either by any business email or your @gmail.com/yahoo.com/outlook.com or any other email address
- Make a ‘New Campaign’ by answering the relevant question and just click on ‘Next’
Pick a campaign name and website
Now, just enter the name of your business, and the website URL or the landing page URL where you need your clients to land at, after clicking on the Ad.
Create an Ad Copy
This step is the most crucial part of your Ad campaign. You will need to enter the below data:
- Phone number (optional)
Please do ensure that you utilize highly searched keywords for your brand while making this content. Utilizing the words that are seen in keyword searches is more likely to display your ads.
Add relevant or related keywords
Add all the related or relevant keywords for your brand. Additionally, you can pick from the one google suggests.
Pick the display location of the Ad
Another important step is to pick a location where you need your ad to be displayed that is, just users from the locations specified in your campaign will be capable to view or observe your Ad.
Additionally, you can select a particular location, city, zip codes, country, or the latitude-longitude coordinates. The locations you enter should be that of your end-users’ or target clients’
For instance, here we take a website, www.travelbug.com, which is a local travel agency based in the USA, so we have picked California and New York as the target locations for our ad.
In case you are a business that serves the need of clients globally, then you may pick the ‘Countries’ your target clients live in.
Set your daily budget
If you are reading this article, most likely this shall be your first Google Ad campaign. Therefore, we suggest you begin with a low daily budget as starting low will help you in understanding the needs of your campaign and how you can improvise without spending much on your first try.
Additionally, Google suggests three options depending on what it thinks suits your business model. If you believe you can spend the amount it suggests, then you can go with one of the three it suggests and set it as your daily budget. Once again, we recommend you go with the ‘lowest’ option.
Don’t forget to examine your budget every week so that you don’t surplus your maximum monthly budget.
Review your ad and do the payment
Once you have set your daily budget, it’s time to review the ad that you have made and complete the payment process.
Ensure that you review your ad fully prior to making the payment so that there are no errors.
After reviewing the ad, click on ‘Next’.
Google then suggests you to ‘Confirm payment info’. Here, there are two ways of doing payment:
- Manual Payments – Pay in advance prior to your ad displaying in the SERP
- Automatic Payments – Connect your Google ads account to your bank account or card and the money is charged automatically, normally every month
Next, to initiate the payment, you need to click on the ‘Submit’ button. Now your Ad will be published.
Optimizing your Ad
You might be thinking, by publishing your ad campaign its the end of the ad journey. However, it’s just the start. Now as your campaign is live, its time for optimizing it to get the best outcome.
Some factors that can assist you in optimizing your ad are:
- You can use Google Analytics for setting up tracking and conversion to view how your ad is performing
- Filter your keyword list – measure which of the keywords are performing well and which aren’t, and set them apart respectively
- Adjust your ad budget – invest further in such ad campaigns that are performing great and chop down the ones that aren’t functioning or performing as anticipated. Adjustment is the solution to optimizing as in the beginning you never know which campaign will drive to customer conversions
Creating a perfect that converts need a lot of time and effort. However, once you find out the kind of ad that clients click, you can make other similar ads that for higher CPC (Cost-Per-Click) keyword gradually enhancing your ROI.
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