As the internet has evolved, the method of doing business has completely changed. Several businesses have migrated online as people are expecting to be served digitally. As business-client interactions have gone digital, it has made the whole process seamless. And, due to this trend, the demand for E-Commerce websites is increasing. So, in this article, we will be looking at 6 website design tips to boost e-commerce sales.
In a physical store, you need to manually help them look for a product or an item and even provide suggestions and recommendations. But, in an e-commerce store, your clients are on their own. Hence, you need to have a user-friendly website design that boosts e-commerce sales.
You need to well plan and create an optimized user-flow and a smooth buying experience for your clients.
6 Website Design Tips to Boost E-commerce Sales
While you are designing your brand new e-commerce store or redesigning your current website, it is vital to think of all the design elements that make it simple, delightful, and effective for your clients to do purchases. Let’s have a look at a few of the vital design components that will help in boosting your e-commerce sales.
One cannot stress enough how crucial it is to have sufficient white space among the various sections, elements, and images on your site. White space signifies the space left among the images, text, and other sections as it will segregate each of them from others. As a result, it makes it simple for clients to provide dedicated attention to each section and make it appealing to the eyes and in the meantime highlights all essential information. If there is no sufficient white space, the website will look crowded and valuable information may get misplaced.
A CTA or call-to-action helps your clients be aware of what exactly they are supposed to do and thereby enhance their shopping experience. By adding any of the CTA like ‘Add to Cart’, ‘Buy Now’,’ Order Now’, ‘Make Payment’, ‘Head to Checkout’ you are easing the purchasing experience and making it simple for clients to complete the seamless buying process. If a website is missing CTAs, it could lead to complications and force the client to abandon the cart or website.
For Instance, the image below from ByteNAP’s Linux Reseller Hosting page plainly sketches all available plans with an ‘Order Now’ CTA for each plan in surfie green color.
Quick and Simple Checkout
Though some clients may want to spend time on your site by browsing around for different products on your site, a maximum of them may look for a quick checkout process. You can simplify the checkout process by minimizing the number of steps or pages a client needs to go through before accomplishing the purchase. This will not only make the checkout process quick but also minimize the number of clients who quit the process in a midway or abandon the shopping carts.
Use High-Quality Images
Both the image and text play a crucial role in influencing purchase decisions. But, the prime aim is to keep the right balance between the two. To boost e-commerce sales, you need to invest in professional photography for your products or items so clients can get the exact image of the product.
Brief Yet Informative Product Descriptions
Talking about the product description and the website copy, keep it brief but informative. Rather than writing long paragraphs, make use of bullet points and one-liners and keep the text minimal. You should also add pages for the return policy, FAQs, terms and conditions, and other vital information to your website. Adding separate pages will not crowd the shopping experience.
Stick To Basics
While you think to design a website; think minimal. Stick to some of the basic colors, 2-3 fonts, and keep the image to text ratio minimal. Highlight the essential information while keeping the design minimal and neat. Make sure that you don’t crowd product pages with the product and don’t write long descriptions for the product. Add whitespace to make each of the products stand out and highlight only the vital information.
If you want to boost eCommerce sales and maximize the conversion, you need to keep your website design and buy experience simple. Simplicity is the Key!
Additionally, you can also read our article on “best Softaculous E-Commerce apps for your business” and grow your business