Improving website uptime is an important key to your business Return on Investment. It will help you to get the highest possible revenue. It will increase the online sales, visitor matrics and you can see the best conversation rates.
Your website is showing errors like “website is under maintenance”, no one can buy from your website. You lost your visitor trust and visitor will become frustrated, because of the unreliability of your website, search engines may downgrade your Search Engine Ranking.
So, It’s important to implement 8 best practices for improving website uptime.
Choose Best Web Hosting Company For Improving Website Uptime
The first important factor is web hosting and web hosting plan. Not all hosting companies are equal. Some have the best uptime record than others. You need to choose a hosting platform with 99.9% uptime, with reliable price and flexible to scale up. Bytenap Provides web hosting at a low price, It will flexible to scale and provides 99.9% server uptime guarantee.
If your website traffic increases then they can flexible to scale up, it will improve website uptime. For this, Cloud Hosting is a great choice for your business website, it will scale up your server size without disturbing your site performance.
If you are using shared hosting, you might find frequent downtime on your website. And it will slow down your performance. It is just because you are sharing space with other sites. Once your site grows, it’s a good idea to switch to VPS Hosting, Cloud Hosting or Dedicated hosting to load websites faster and to improving website uptime.
You can Get a Faster Website with SSD VPS Hosting.
Reduce Size of Images To Improve Website Uptime
If you have large image files on your web pages, It takes longer time to load and download. If it took a long time to load, your web pages might be crash or show time out error.
To reduce the loading time of your web pages, You should reduce the size of the images. I recommended using tools to compress your images with an image compressor tool. It will reduce the size of images without losing image quality.
Compress image always take less memory without compromising on the quality of the image. You should avoid uploading large files or images to your webserver. If you are getting an error while uploading a large file. Try How to Increase WordPress Maximum Upload File Size.
Improve DNS (Domain Name Server) Uptime
When we are talking about improving website uptime. DNS is one of the most important factors. Generally, we are not giving importance to Domain Name Server. 80% of people are neglecting it.
But once visitor accesses your website, DNS propagation is the first step in the process. If your Domain Name Server (DNS) is down, it means your website also facing downtime.
To overcome this issue you should upgrade your Domain Name Server and you can set automatic failover to next server in the server network. Your website won’t be facing downtime if your nearest server goes down.
Compress Your Website with GZIP Compression
Image compression you already know. You should compress your website content or web pages. GZIP compression allows you to reduce the size of webpages and saves bandwidth.
It reduce website loading time. It also reduces the risk of crashing web pages because of took too long to load. Webpages compress before leaving your server and then it will decompresses by web browser. You should compress all the webpages for improving website uptime.
You can also compress website content using cPanel.
Regularly Monitor Your Website
No matter, what hosting platform are you using. Sometimes your website going down. Here the thing is that how fast you recover from website downtime. You should check it regularly after a few minutes or after hour.
We know it is not possible to manually monitoring website status. But there are many tools that can help you to solve this problem. These tools are regular check your website downtime and also check website health and status.
You can find premium and free website monitoring tools. You should use website monitoring tools to check your website performance, status and downtime.
Use Web Caching For Improving Website Uptime
It helps to increase your website performance and uptime. In general, when a visitor visits your website, the browser sends a request to the website webpage.
The server retrieves the page, It fetches every section of your web pages. Such as images, header, footer, sidebar, logo, widget, enable fonts, etc. It takes a long time to load the complete webpage.
This process is the same every time you are visiting the same webpage for more than one time.
If you are using website caching, server set the final result to visitor, When a visitor wants to visit the same page again, the cache server provides cache version of the page without following complex procedure.
In this way caching plugin makes your website loading speed faster and also lower the chances of website downtime.
Use CDN (Content Delivery Network)
CDN is known as the Content Delivery network. Your website page is stored as a cached file on the server, The location of the server is closer to your visitor.
It increases the loading speed of the website for your visitor, who are geographically far away from your main server location. As we know website speed also affected by the distance between visitors and servers.
CDN also helps to maintain occasional jumps in server demand, for example sudden high demand for sales, or even also manage everthing if the website is attacked by bot. It will also help you for improving website uptime.
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