As per recent research by experts, adding videos to a landing page can boost conversions up to 80%. This shows how crucial it is to include videos on your website.
However, this plan could backfire, if the video doesn’t load quickly and the users will leave the site without checking.
Hence, in this article, we will be looking at how we can optimize the video loading speed on our website. Go through our section below to find out an answer.
Why You Should Optimize Videos?
If you want to deliver engaging content to your visitors, you will need to include multimedia content on your website.
The demand for more and more video content has made the average size of the website more than 3 MB. The average size of web videos also increased to 750 kb from 204 kb. All these changes collectively have made video optimization necessary for websites.
What Are the Best Video Formats for Websites?
While adding videos to your website, you should consider utilizing formats that will let you compress videos to small files. The two formats that meet this need are MP4 and WebM. Yet, MP4 videos work perfectly on all browsers and WebM is supported by just chrome and firefox.
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How To Optimize The Video Loading Speed On Your Website?
You can optimize the video loading speed on your website by completing the following two tasks:
- Optimization of video files should be done for assuring that it has very minute or no effect on the web page loading speed
- Optimization of the web pages should be done for embedding and displaying video content seamlessly
How to Optimize Video Files?
Compress the Video Files: Media files that are small in size generally load faster. You can minimize the video files size with the help of data compression tools. Search for such tools that can do the job without damaging the media file’s quality.
Also read: How To Compress Website Content Using cPanel
Use Formats Supported By HTML5: HTML 5 lets developers bring in video content without plugins. So, if your video format is not supported by HTML, then use a video converter, and convert your current video files into an HTML5 format. Examples of famous HTML5 formats incorporate WebM and MP4.
Remove Audio Data to Reduce Size: If you are having mute videos, you can reduce the video’s size by removing its audio data while exporting the files.
Use A CDN: CDN or content delivery network is a system that is composed of more than one server. These servers store the cached copies of our web site’s static content. Other than offering instant content delivery, CDNs ensure supreme redundancy. They make this feasible by fetching content from the proximal servers.
With a CDN, large files such as videos could be efficiently managed. With CDN users don’t need to wait a couple of minutes for the video to buffer.
Stop Autoplay of Videos till the Web Page Loads Completely: Web pages that have autoplay of videos enabled often load slowly. Hence, to improve user experience, you need to stop video loading until the whole page loads completely.
Mention the Size of Your Videos: In your CSS or HTML, you should always define the height and width of your videos. This will enable the browsers to specify proper bandwidth without making any additional effort.
Value the Mobile Users: As the user base of mobile and tablets are gradually increasing, the number of people visiting a website from smartphones and tablets are also increasing. Hence, you need to make sure that your website is responsive. You can use CSS codes for adding this feature to your website.
Rank Higher on Search Engines with Video Optimization
Embedding the streaming platform’s video will not help you. Google will give priority to streaming platforms and not your website.
By self-hosting your videos, it will offer remarkable flexibility to decide the look and feel of video content. Moreover, you will be able to provide ad-free content to your website visitors. The absence of distractions will automatically increase your probabilities of obtaining furthermore visitors on your site.
But, for self-hosting your videos seamlessly, you need to host your website on a dedicated server. Shared hosting offers restricted bandwidth, which may create issues if a self-hosted video becomes viral.
We hope, this article might help you to understand how crucial it is to Optimize video loading speed on your website.
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