Duplicate content and SEO

What is Duplicate Content and How Does it Affect Your SEO

In this article, we will explain to you what duplicate content is and how it can impact the website’s SEO. Let’s first begin with a practical definition of what duplicate content actually is.

What is Duplicate Content?

Duplicate content is the content which is available on more than one pages on the web.

The existence of duplicate content on the internet can be due to plagiarism, intentionally created by the site owner, or due to website mismanagement. Duplicate content can also be present if a company has several sites.

Duplicate content issue can be of two types:

Internal Duplicate Content: Duplicate content found on the same domain or your website.

External Duplicate Content: Clones or copies of the content that appears on another site other than the original website.

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Duplicate Content And SEO

Google doesn’t penalize for content duplication but it filters out identical content or those content that it finds is copy and paste. Duplicate content can make look thin in the eyes of Google. This, as a result, will hurt your website’s ranking in SERP and your site will end as a low traffic website.

Below are few things that can happen if Google finds duplicate content on your site:

  • Lower rankings on Google’s search engine result page.
  • Users looking for any informative content will be discontented.
  • The decrease in traffic of the website, lower sales.

To avoid the above scenarios. You must ensure that you take the necessary steps to counter content duplicacy.

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How Can You Deal with Duplicate Content On Your Site?

We have come forward with few ways through you can deal with duplicate content on your site.

Analyze all Content and Tags

Though it’s ok to repeat a few words and phrases, however, it’s not okay to use the whole block repeatedly. Take your time to audit the content on your site and look if any duplicate content is present on your site.

Create 301 Redirect

You can create a 301 redirect so the Google bot can efficiently crawl the page that has been moved.

Make Use of Canonical Tag

Use the rel=”canonical” tag to resolve duplicate content on your site.

The canonical tag should be used to tell search engines which page is original and which page is duplicate.

NoIndex Tag

You can likewise approach duplicate content and SEO with a noindex tag.

By using this HTML tag, you are letting search engine crawlers crawl the duplicate content. If you have instructed Google not to index a particular page then, it won’t. This method can be used for preventing duplicate pages to appear on the search results.

Use hreflang Tag

To avoid a translated content be considered duplicate content, you need to use hreflang tag and make it easy for engines to identify the correct version of the content.

Google Webmaster Alerts

Make use of Google Search Console to obtain frequent updates about the duplicate copy (if any)

Utilize Google Search

By using the Google search, you can observe whether your content has been copied by someone or not.


We hope this article helped you know about duplicate content and SEO.

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