Are you planning on to increase pageviews and reduce bounce rate in WordPress?
As per various SEO Experts, users who remain on your website for longer times are likely to view more pages and possibly join your email list, leave a comment, make a purchase, follow you on social media platforms, etc.
With this article, we will explain to you how you can increase your pageviews and reduce bounce rate in WordPress using various proven methods.
What is Bounce Rate?
Bounce rate is defined as the visitors who land on your website and leave without continuing to the second page. A high bounce rate suggests that you failed to convince a visitor to stay on your page and take action.
Below are the ways how visitor can bounce from your website:
- By clicking the back button
- Typing a new URL in the address bar
- Closing the tab or window
- The session times out (due to hosting errors)
It is quite common that people leave websites. However, there is a difference between a good and bounce rate.
A good bounce rate signifies that your website visitors had an ideal user experience and found what they were searching for. Whereas on the other hand, a bad bounce rate suggests a lot of your visitors land on your website and leave quickly.
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What is a Good Bounce Rate?
Good bounce rate differs by your industry and the type of site you own.
There are a few general rules you should keep in mind while looking at your own data.
- The bounce rate of more than 80% is considered to be very bad
- Bounce rate between 70 and 80% is considered to be poor
- The bounce rate between 50 to 70% is good
- The bounce rate between 30 to 50% is regarded as great
- A bounce rate below 20% is usually a tracking error
Some of the possible reasons why your bounce rate could be high are:
- Your website loading speed is quite slow
- Visitors are finding it difficult to navigate on your website
- Your website’s design is not up to the mark
- There aren’t any clear calls-to-action (CTA) on your website.
Fortunately, there are solutions for the above-mentioned errors.
And, we will be discussing how to troubleshoot these errors as we move forward.
Steps to Increase Pageviews and Reduce Bounce Rate in WordPress
Before you start the process, you will have to know your current bounce rate and the average number of pageviews.
We suggest that you use Google Analytics to track the bounce rate. Additionally, you can use the MonsterInsights plugin which is the best analytics solution for WordPress utilized by more than 3 million sites.
This plugin allows you to view your website’s traffic insights directly on your WordPress dashboard.
Boost Speed of Your WordPress Site
If your website has a high bounce rate, then it’s simple to assume your content or site is the one to be blamed. However, it’s possible that your visitors could be leaving if they ever had a chance to view your content.
According to Google, the loading speed of your website should be under 2 seconds for both mobile and desktop visitors.
Boosting the speed of your website will not enhance your user experience, increase your total number of page views but also help you with your WordPress SEO rankings.
First of all, you need to perform a site speed test, so you can identify how your site is presently performing. For additional details, read our guide on how to properly run a website speed test.
On identifying how your website is performing, you can improve your website speed.
You can use the speed test tools suggestions to improve your website speed
Additionally, the things that slow down your website speed are:
Either improper WordPress caching configurations or your current WordPress hosting provider.
In such a case, we suggest that you check out ByteNAP’s Managed WordPress Hosting plans that offer free backups along with optimal website performance and 24/7 instant support.
Improve Your WordPress Navigation Menus
The navigation menu is an element of a website that helps site visitors to navigate around your website. The majority of the site owners don’t give much importance to their navigation menus.
However, if your website has a navigation menu that is quite complex or complicated, your site will observe high bounce rates.
You need to make your navigation bar simple so that your site visitors find exactly what they are searching for.
Even when you have a content-heavy website, you should still logically organize your menus.
And, with WordPress, it is easy to create menus and sub-menus across your WordPress website.
Improve Your Internal Links in WordPress
By internal linking your content, you are not only improving your SEO score but also your are reducing bounce rate while increasing the pageviews.
Internal linking is the process of linking your one page of your site to another page.
Internal links are correlated links that improve your current content.
You can simply add internal links directly from your WordPress content editor.
Add Internal Search to WordPress
Internal search allows your website visitors to search your website for the content they are seeking for similar to Google.
Generally, site visitors use the website search bar to look for the content they are searching for before leaving your website.
WordPress has a built-in search widget but the results algorithm is quite limited.
We suggest that you use a WordPress search plugin to improve your website visitor’s search experience.
Open External Links in a New Tab
Linking to other websites is an ideal practice from an SEO point of view. It helps in building relationships with other site owners and makes your content more valuable.
However, external links can make your visitor leave your website and this can increase your bounce rate.
The best method to fix this is to open your external links in either a new tab or window. By doing so, while a visitor clicks an external link, they won’t be leaving your site.
WordPress offers the option to open your external links in a new tab within your post editor.
Add Related Posts or Popular Posts
One of the main reason why your website’s visitors are exiting from your site after reading a post is because your site doesn’t have proper navigation.
Hence, they leave your website.
Easy fix for this is to add a Related Posts or Popular Posts at the end of your article.
We hope this article helped you increase pageviews and reduce the bounce rate in WordPress.
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